| “Social Silos” and the Need to Keep CRM in SCRM |  |  |  |
As part of the marketing team at SugarCRM, I am charged with defining and communicating our social CRM strategy. And interestingly, I do so on two levels – what we sell as a social CRM provider and what we DO as a social savvy company.
Both are very related actually. And in an unusual manner for [...]
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| Moving into the “How” from the “What” of Social CRM | | | |
I thought about a question mark at the end of the post title, and left it off for some reason. But I do feel that we are in a gray area right now in regards to social CRM. For a while, I have feared that we were in the stage where 99% of those involved [...]
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| Twitter Escalation Proves the Need for Great Core CRM | | | |
I was having a bit of a bad day yesterday. My Comcast internet connectivity was spotty, and Webex had a blip and did not allow me to speak on a very well attended webcast I was hosting.
After getting frustrated with these events – I did what any social media geek does when annoyed – I [...]
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| SugarCRM News: Sugar 6 Gets Social | | | |
Customer Inter@ction Solutions Sugar 6 allows organizations to quickly add social media management tools and data to their core Sugar deployment. read more read full article |
| SugarCRM News: SugarCRM for Small Business CRM | | | |
Employees only need a recent Web browser to access and work with SugarCRM. This makes life a lot easier, as SugarCRM management is centralized, and you don't need to worry about upgrading or maintaining each employee's computer. Note that SugarCRM comes in both a community edition and paid editions that have per-seat support fees.
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| Salesforce.com’s Chatter and the Conundrum of B2B “Social” CRM | | | |
All the talk I’ve heard in the past couple of years around the social revolution and its pertaining to CRM is that all businesses need to become more customer-centric. This means a new level of transparency both inside your organization, and between the company and its customers.
I don’t think anyone would disagree with these tenets [...]
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| Where Multitenancy Fails, the Sugar Open Cloud Steps In | | | |
Note: This is the first in a series of posts on Outsiders by SugarCRM co-founder Clint Oram. I wanted Clint to share his ideas and vision around some very “Sugar specific” business and technology issues. Mitch and I have found a nice bit of objectivity, or as close to it, here on the blog – [...]
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| SugarCRM World Tour Rages On – Germany and Holland this Week! | | | |
First off, I want to thank Mitch for all the great posts, ideas and conversations on Outsiders while I’ve been traveling. Mitch is truly one of the brightest minds in CRM and we’re lucky to have him writing and contributing to the greater conversation. Seriously, awesome stuff man!
OK, as I get back into the swing [...]
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| Why On-Demand CRM is Better Than On-Premise CRM | | | |
Having just written about why Richard thinks on-premise CRM is better than on demand CRM, it’s time to talk about the opposite from Eric’s point of view. Eric favors on-demand CRM and goes on to explain the key benefits.
A common belief is that on the man systems are unable to integrate with companies existing systems. [...]
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| Is On Demand CRM Really Important? | | | |
On Demand CRM has become a household phrase and is the choice of many companies who are looking for a low-cost and rapid deployment CRM solution. There are many benefits to outsourcing your CRM system to companies like salesforce.com or Netsuite which Alexandra Scoulas, Senior Manager from BearingPoint talks about over at CRM Today.
From her [...]
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